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Mobile Life

BBC Children in Need breaks all time text-to-donate record with Fonix

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Mobile payments and messaging specialists Fonix’s payments platform processed more than £6.6 million in text donations for this year’s BBC Children in Need fundraiser.

Donations were gathered in combination with on-screen promotion in £5 and £10 amounts, across a number of BBC flagship shows and specially created fundraising campaigns including; The One Show – Rick Shaw Challenge, Countryfile – Ramble, One Big Night and the main campaign show itself which aired on the BBC on the 13th November.

This is the second year in a row that Fonix has provided the text donation mechanic for BBC Children in Need, surpassing the 2014 total and contributing to the record breaking £37 million raised (so far) in 2015.

Rob Weisz, CEO at Fonix says: “For Fonix, BBC Children in Need is one of the highlights of our working calendar.  Supporting such an amazing charity event with our platforms and processes is so rewarding and demonstrates the importance of text to donate mechanics in providing consumers with the means to make a simple, spontaneous donation.”

Karen Bass, Director of Operations and Finance, CIN adds: “The 2015 campaign has been a record breaker for us which we’re immensely proud of. Text to donate forms a fundamentally important part of our payment option mix.  We thank key partners like Fonix, Harvest Media Group and the Mobile Operators for their support in enabling us to raise such a fantastic amount.

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