GRABR has launched BLINK, a proprietary suite of marketing tools that enables brands to securely distribute exclusive original content on established social networks, websites and broadcast media, while protecting their IP and commercial rights.
The platform comprises a CMS to manage and control the distribution of user-generated video, images and audio, allowing the brand to build its own content campaigns, add advertising, meta-tagging and message users.
BLINK also offers a customisable app that enables end-users to easily access, capture and share content from their devices (publicly or privately). The platform can also be integrated with third party mobile apps using the BLINK API.
GRABR – the software as a service (SaaS) social media platform that launched last year – is targeting BLINK at brands, broadcast media, music labels, event organisers, news outlets and public services. The app can be used by the licensee’s strategic partners or fan communities, the key differentiator being that the client retains ownership of all their content. The BLINK platform is available for immediate licence.
Subtv is already using BLINK for its upcoming campus campaigns, promoting the app to universities that broadcast Subtv music tv. Students can share pictures and images from key moments/events in and outside campus life. The best content is awarded with prizes and distributed across Subtv digital and social channels.
BLINK is the brainchild of the team behind GRABR, the software as a service (SaaS) platform that launched last year and which allows brands to create their own social networks to engage directly with consumers.
“BLINK gives brands control of their own images, video and audio rights at all times, enabling them to target distribution accurately and optimise value,” said GRABR CEO Tony Pearce. “Licensees can then share that content confidently. It also allows brands to receive huge amounts of content sent by users, then easily manage and polish that material.”