Real Madrid football club and Telefónica subsidiary Movistar have signed a deal whereby Movistar will connect more than 500million Real fans with the club’s day-to-day activities across the world.
The Chairman and CEO of Telefónica, José María Álvarez-Pallete, and the President of Real Madrid C.F., Florentino Pérez, announced the collaboration and sponsorship agreement which sees Movistar become a “Connecting Partner” of the white club for the remainder of the 2016-2017 and the following 2017-2018 seasons. The scope of the agreement includes Telefónica’s most relevant business areas: Spain, Germany, United Kingdom, and Latin America.
Movistar will accompany and ‘connect’ more than 500 million Real Madrid football and basketball aficionados and fans with the day-to-day activities of the club through different activities. In this first phase the agreement considers marketing, advertising, and hospitality actions, events with players, and image rights.
Movistar will also be part of Real Madrid’s social network actions before, during, and after each match with the #RMMovistar hashtag, and joint contents will be created for sharing among the followers of both brands.
In addition, Telefónica will provide Real Madrid with its technological capabilities applied to sport, as it has already done in other activities, such as cycling and winter sports, as a result of the big data analysis conducted within Telefónica, in the unit known as LUCA.
Álvarez-Pallete, the Chairman and CEO of Telefónica, underscored the connection between the values that represent Telefónica and Real Madrid: “From the leadership of being the best club in history, to the dignity that has always characterized its players; from the humility and respect for the rival, to the trust in its own possibilities of victory; from teamwork, to the courage of assuming responsibility in the last minute of the match”.
Álvarez-Pallete took the opportunity to detail the new focus of the company’s sponsorships which will now be focused on the benefits for Movistar customers in Spain.
Through the new www.movistarlikes.es space, company customers will be able to live unforgettable experiences linked to Movistar sponsorships in all fields. This website brings together the benefits available to the public in all fields of Telefónica sponsorship, both related to sports and culture, without forgetting Telefónica’s three great ambassadors: Chef Ferran Adrià, tennis star Rafa Nadal, and tenor Juan Diego Flórez.
These customer-aimed experiences range from tickets to events, to the possibility of gaining access to areas restricted to the public in cultural institutions, or the option of accompanying sponsored athletes and teams during their training sessions.