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    38% of UK consumers would pay more to telcos for content hubs

    Landmark Bango study of 1000 UK subscribers shows the demand for telcos to solve subscription fatigue is strong in the UK

    Faced with a growing number of subscriptions, UK subscribers are crying out for an all-in-one subscription platform. More than half (55%) would like all of their subscription services to be accessible within a single ‘content hub’, and the same percentage would like one app to manage all of their services and accounts via one monthly bill.

    That’s according to a newly released European Subscription Wars report from Bango, which surveyed over 1,000 UK subscribers on their habits and attitudes towards streaming services and subscriptions.

    Bango’s survey also revealed that telcos are the preferred channel for content hubs. 36% of UK consumers want their mobile provider to offer this service, while 42% reported that it should be their internet provider. This overwhelming desire presents a huge opportunity for telcos, with 38% stating that they would pay a higher phone bill to any telco that provided this service – paying on average £14 per month more.

    Despite high cost of living concerns, UK subscribers are now spending £634 on subscription apps and services every year — with 1 in 8 paying more than £100 a month for their subscriptions, amounting to £1,200 per year.

    Recent price hikes from the likes of Netflix and Disney+ are impacting subscribers, with almost half (45%) having recently cancelled a subscription due to price increases. Despite this, appetite for subscriptions remains high, with 60% of Brits saying they’d sign up to more subscriptions if they could afford it. This is despite already having 3+ subscriptions on average — more than Italy, France or Spain.

    Commenting on these findings, Paul Larbey, CEO of Bango says: “The UK consumer’s appetite for subscriptions now adds-up to a material chunk of monthly household spending. But with so many options — and so many bills to pay — people need better ways to manage their subscriptions. And telcos are well positioned to provide that solution.

    “It’s no surprise, with the expanding choice in subscriptions, that Bango research highlights the move towards ‘Super Bundling’ and all-in-one content hubs. Consumers want to jump between a range of different subscriptions, but they don’t want the headache of managing multiple accounts and paying multiple bills. With the rise of all-in-one subscription hubs in 2024, that headache will start to disappear.”

    To find out more UK subscriber trends, download Bango’s full European Subscription Wars: Super Bundling Awakens report here.
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