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4 ways to optimise your web design for mobile devices

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Did you know that 77% of all online minutes in the UK are spent on a mobile device? Furthermore, by 2021, mobile e-commerce sales, are expected to account for 54% of total e-commerce sales.

Therefore, there has never been a more important time as a business for you to ensure that your website is optimised for mobile devices. Unless, of course, you are happy to fall behind your competitors and stop any potential growth or plans for expansion dead in their tracks.

No?

Ok, then keep reading to find out the top four ways that you can optimise your website for mobile devices in 2020 that will attract and appease today’s highly-demanding and convenience obsessed consumer.

1.   Focus on responsive web design

Rather than look to create a separate site for users who want to access your business on their mobile phones, you should instead look to creating a 100% responsive website.

What exactly does this mean?

A responsive website has the ability to adapt and adjust to fit the screen that it is being displayed on, in terms of size and layout. This means that mobile users do not have to zoom their screen to see your site on their smartphone or scroll from side to side to see the full layout of a particular page.

Not only is a responsive website more user-friendly for your site visitors, but it is also more SEO-friendly, meaning you are more likely to rank higher on the most popular search engine pages.

If you not sure where to start with designing and creating a responsive website, prefacestudios.com, a digital marketing strategy and web design agency, can help you with all aspects of the responsive web design process.

2.   Make your mobile site as speedy as possible

If your WordPress site is not as fast as you, or your users would like, then now is the time to make the necessary changes to ensure your website does not leave potential customers feeling more frustrated than fulfiled.

If you want to test the speed of your website before deciding to make any changes, the best tool to this with is a mobile test, which can tell you which elements of your site need to be optimised.

Ways in which you can make your mobile site faster include:

  • Reducing your page weight
  • Compressing images
  • Compressing resources with GZIP
  • Minifying resources
  • Avoiding landing page re-directs

3.   Optimise your titles and meta descriptions for mobile

When someone accesses your site on their mobile phone rather than on a laptop, computer or tablet, they have a lot less screen space on offer to assess and utilise your site. That is why it is so important that they are able to clearly identify what it is you offer and how you, as a business, can help them.

Try to be as concise and informative as possible, without negatively impacting on the quality of the content, when you create your titles, URLs, and meta descriptions. After all, you want to look as attractive and useful on SERPs (search engine result pages) as possible!

4.   Go local if applicable

If you run a local business that is dependent on driving footfall to a nearby shop or service or if you are wanting to predominantly target local people, then you need to ensure that your mobile site is localised.

Elements you should focus on include:

  • Localised content
  • Localised metadata
  • Localised keywords
  • Using Hreflang tags
  • Localised backlinks

If you heed all of the above advice, both your existing and potential customers will experience an enjoyable and user-friendly experience when visiting your site on their mobile device. In turn, this should not only increase their engagement with your brand but also increase sales. A win-win!

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