With competition increasing all around you, there is always a need to do more to attract customers to your business. If you’re already focusing a lot of your time on digital marketing strategies but still not having the desired output, you should consider exploring areas that your competitors haven’t even thought of yet to get ahead.
Voiceovers can be incredibly helpful in many areas of your business. If you find a professional voice-over actor whose voice resonates well with your customer base and brand, you can captivate your audience and get the listeners interested in what your business has to offer.
Therefore, check out four ways a business like yours can benefit from hiring voice-over services.
Engage with Your Target Audience
Voice-overs allow you to create interactive video ads about your products and services while having someone narrate. If you find a voice that sounds similar to the accent or dialect your customers have, you can have a better chance of attracting your audience.
Another way that businesses have found useful is hiring voice over services with an attractive foreign accent. Sometimes, there is just something about a nice foreign accent that can make your audience feel good.
Before taking your pick, you can do some research or have a test with a small group of your target audience to find out.
Build Your Brand
Many companies associate their brands with a certain type of voice. If you have heard a radio, for example, use the same voice to say their tagline, then you have heard of that company’s sonic marketing.
Basically, sonic marketing is a type of audio logo that you use everywhere in your ads to either say a tagline or cover the entire audio or video. You can pick the right type of voice based on your brand image. For instance, your target audience might resonate more with a classy foreign voice if you have a luxury brand.
New Platforms to Market Your Ads
With traditional marketing, you have magazines, newspapers, billboards, and a bunch of other material platforms. With digital marketing, you have social media, websites, search engines, and other digital platforms. However, there are many emerging platforms with low competition because not every business has thought of entering them yet.
Voiceovers allow you to target new areas. One such area is a podcast. Podcasts are incredibly popular these days, and people use them for all sorts of purposes, from entertainment to news and even education. By reaching out to podcast creators and influencers, you can find a good podcast to market on and use a catchy message with the perfect voice-over to play your ad.
Improve Your Customer Support
If you’re in the business of selling products or services, there is a good chance you have a customer support team to deal with your customer’s questions.
While there are ways to make the customer service experience better for your callers, there is only so much you can do until your consumers can reach your team.
More often than not, people dread waiting times and are subject to the worst repetitive music. Instead, you can use voice-over services to craft all kinds of messages to connect with your customers and improve their experience.