Marketing can be expensive. But it doesn’t have to be. Instead of increasing your marketing budget, why not consider some of these low-budget marketing techniques?
Get involved with your community
Your customers are part of a community. Whether it’s a local community, a hobbyist community, or something else entirely, there will be a place where they get together. As a marketer, it’s your job to know where your customers spend their time. Get involved in forums, volunteer in the local community, and find other free ways to access your customer base.
Participate in trade fairs
For some businesses, trade fairs can be a complete waste of time. For others, it’s an important part of their customer onboarding strategy. If you’ve never tried it before, you will have to test it out before you can know for sure. Just ask yourself this question – will my target customers be there? If the answer is yes, there is a huge opportunity at trade fairs.
Apply for business awards
Most industries have local and national awards that you can apply for. They’re often free to apply for, but you will have to pay to attend the event. However, winning an award like this is excellent exposure for any business. Even if you don’t think you will win, it’s worth applying to every relevant award.
Who are the biggest voices in your industry? Find these influencers, and you can tap into their engaged audiences. All you have to do is approach them, send some free products, and ask for a review. Influencers make a living reviewing products, so tap into that market.
Offer free quotes
Most service-based businesses don’t make enough of free quotes. When customers are searching for the best deal, they will fill in lots of free quote forms. If you don’t have one, you could be missing out on a ton of business. Check out https://www.businesswaterquotes.co.uk/ for an example of how to use free quotes to drive business.
Publish high-quality content
If you’re an expert in your industry, you can produce high-quality content for free. Write how-to guides, blog posts and thought pieces. Then, publish them on your own site, post them to social media, and share them on forums. If the quality is good enough, they will take off and drive traffic to your website, which should increase sales. You might need to hire a digital marketing team to help with your content marketing strategy. But you can start by producing high-quality content.
Run an online contest
It can be hard to grow an audience online. However, if you have a great product to offer, why not run an online contest? You can offer a selection of your products as the prize and get people to sign up for your email list and social media accounts to enter. This will help you grow an audience online, which you can later convert into customers. Just make sure that you make the prize good enough for people to get excited about.