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    8.1LIVE Barcelona 2023: Putting meaning – and value – back in VAS

    Jacqui Jones from Worldplay talks about how the South African market has shifted to putting more value into VAS, but that means everyone taking a bit less revenue to truly open up the market.

    Here’s how you do the impossible…

    Filmed at 8.1LIVE Barcelona 2023

    Geraldine O'Sullivan
    Geraldine O'Sullivan
    Championing Mobile Billing & Engagement Solutions That Monetise Content, Drive In App Billing & Increase On-Boarding For mVAS
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