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    Almost half of consumers in the Middle East prefer chat apps and SMS over email for brand communications

    Chat apps and SMS are the most requested form of communication when interacting with a brand in the Middle East. This was especially true...

    Digital Natives more likely to open harmful phishing emails than their older colleagues 

    The assumption that younger people are more digitally-savvy and therefore better able to recognise phishing scams might seem obvious - but Digital Natives aged between 18-39 are actually...

    Consumers prefer mobile to email for marketing communications, study finds

    Mobile has risen up the ranks during the course of the pandemic, to take the top spot over email as European shoppers’ preferred choice...

    Sinch adds email to CPaaS offering as it buys Pathwire

    Sinch, a global leader in cloud communications for mobile customer engagement, continues its expansion through acquisition rampage, entering into a definitive agreement to buy...

    Email Campaign Management for Businesses: Do You Really Need One?

    Today, almost one in ten companies leverage the power of marketing strategies to stay in the competitive market. Some follow the traditional email marketing...

    UK customers are engaging with brands again, as website traffic, email and chat interactions are higher now than ever

    Data analysis of activity by leading customer relationship management (CRM) platform HubSpot’s 100,000 global customers reveals that the ramped up marketing efforts as COVID-19...

    Email Bounces: The Biggest Blasphemy for Email Marketers

    An email bounce occurs when the recipient’s email server rejects your message. It occurs due to several reasons, and almost everyone faced bounced emails...

    Affiliate display adverts preferred during Covid-19 crisis, as many consumers rate email and social ads ‘too overwhelming’

    Consumers are happy with the amount of display ads currently shown by brands but feel overwhelmed by email and social media marketing, research from Epsilon-Conversant and CJ Affiliate has shown. The...

    Marketers and consumers agree on email’s importance across the customer lifecycle

    According to the latest insights from the Data & Marketing Association (DMA), most marketers believe ‘Discounts and offers’ (49%) and ‘Advice, information or tutorials’...

    PCI Pal Digital offers secure payment options for digital engagement channels including webchat, social media, email, SMS and more

    PCI Pal, the global provider of secure payment solutions, has launched PCI Pal Digital. Combined with its existing Agent Assist and IVR payment solutions,...

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