Consumers prefer mobile to email for marketing communications, study finds
Mobile has risen up the ranks during the course of the pandemic, to take the…
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Sinch adds email to CPaaS offering as it buys Pathwire
Sinch, a global leader in cloud communications for mobile customer engagement, continues its expansion through…
Email Campaign Management for Businesses: Do You Really Need One?
Today, almost one in ten companies leverage the power of marketing strategies to stay in…
UK customers are engaging with brands again, as website traffic, email and chat interactions are higher now than ever
Data analysis of activity by leading customer relationship management (CRM) platform HubSpot’s 100,000 global customers…
Email Bounces: The Biggest Blasphemy for Email Marketers
An email bounce occurs when the recipient’s email server rejects your message. It occurs due…
Affiliate display adverts preferred during Covid-19 crisis, as many consumers rate email and social ads ‘too overwhelming’
Consumers are happy with the amount of display ads currently shown by brands but feel…
Marketers and consumers agree on email’s importance across the customer lifecycle
According to the latest insights from the Data & Marketing Association (DMA), most marketers believe…
PCI Pal Digital offers secure payment options for digital engagement channels including webchat, social media, email, SMS and more
PCI Pal, the global provider of secure payment solutions, has launched PCI Pal Digital. Combined…
Twice as many consumers prefer email over any other marketing channel
Email is still the most popular marketing channel, according to consumers surveyed in the ‘Consumer Email…
WannaCry Virus the most common crypto ransomware attack in 2019 – and email is a risk
As one of the biggest malware threats, ransomware continues to disturb the business operations and…