The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
BuzzCity partners with brands and mobile agencies delivering their marketing communications to the growing consumers on mobile internet. It is a leading mobile advertising network in emerging markets of APAC & African continent that includes India, Indonesia, South Africa, Malaysia, Thailand & Nigeria. These regions are the key markets for BuzzCity where evidently mobile has become the central device for internet. BuzzCity regularly reports on increasing adoption of mobile internet by consumers globally for entertainment, transaction / utility needs, in addition to social networking and communication.
As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/dtsg.
Dr. Lai Kok Fung, CEO, at BuzzCity comments: “With ABC’s brand safety certification coupled with our own fraud detection technology, we strive to deliver improved and result-oriented mobile advertising solutions to marketers globally. Click fraud is a global issue and combatting it has been at the forefront of our client service delivery for over two years; receiving this verification means that we are in tandem with industry standards in the UK.”
Click fraud on the BuzzCity network currently accounts for less than 2% of total traffic, making programmatic buys for its UK customers a transparent and safer option.
Jerry Wright, ABC Chief Executive, said: “We are delighted to have verified BuzzCity to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”