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    Ad Crawling for Non-Compliant Items & Trends

    With remote stations now live in 16 territories across 4 continents, MCP explains that good tech combined with localised support is the key to success behind their strategy.

    Monitoring and Compliance Partners’ (MCP’s) proprietary technology, VeriScanner, is an automated, intelligent Ad Crawler that scans sites and apps, searching for advertising 24/7 that highlights non-compliant items as well as market trends. Four years in development, the monitoring company initially identified a need for a ‘one stop shop’ to present data that is being marketed on the web

    MCP Director, Declan Pettit commented on their approach: “Whilst essentially a technology company, a key element to our successful roll-out to date has been employing local resource in the territories in which we operate. All controlled from our head office in UK, our international staff host kit, manage sims and provide translation services. In some cases, for instance Chris in South Africa, Aitor in Spain and Ebru in Turkey, our staff provide support directly to our clients who operate there.’

    He continued: “Whilst tech and automation are important to filter the mass amount of data (we captured over 1M ads in January), all our 37 staff are vital to support, interpret, analyse and escalate where appropriate.”

    New markets so far in Q1 2016 are UAE & India with another 8 planned over the coming months. MCP is also rolling out In-app ad scanning functionality across all live territories.

    Toby Padgham, MCP’s Operation’s Director added:  “We know our clients are extremely busy and we also know that changes occur very quickly in the marketplace – so we have released a number of enhancements (UK initially) that help our clients to identify these changes easily. These enhancements include:

    Territory breakdown graphs by content sector, MNO, merchant and brand

    Portal search Filter by date and adult/non adult

    Flow breakdown within Social Media and Search (initially Google) environments”

    If you missed MCP at MWC in Barcelona you can reach them on +443432899691 or email

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