Adjust, an industry leader in mobile measurement, fraud prevention and cybersecurity, today announced it is expanding operations in Latin America (LatAM), with the opening of an office in Mexico City. The global marketing tech company is the first MMP in the market.
The new location comes at a time when Latin America’s mobile advertising industry is experiencing remarkable growth. The Mobile Ecosystem Forum states that the Mexican mobile market is the second-largest in LatAm after Brazil, and Adjust data shows that LatAm as a whole is the second fastest-growing mobile market in the world after Asia Pacific.
“Mobile penetration in Mexico is poised to grow exponentially over the next few years, presenting attractive opportunities to invest in the market and help app marketers there unify and safeguard their advertising efforts,” explains Christian Henschel, co-founder and CEO of Adjust. “With its burgeoning tech scene, Mexico City was a natural fit for us to build on our success in São Paulo and use the funding we received this year to foster global expansion.”
Adjust has had a presence in São Paulo since 2016, where Ricardo Feldman, Sales Director LatAm, is responsible for growing Adjust’s client base and revenue in South America. Today, the company tracks thousands of apps in LatAm overall — with more than three-quarters of them being used in Mexico. Adjust’s clients in LatAm include e-commerce website Dafiti and fintech industry leader Itaú.
Abril Bautista has joined the LatAm sales leadership team and will be focused on spearheading growth in the Mexican, Colombian, Chilean and Central American markets as Sales Director LatAm. Since joining the company in 2016, Bautista has had a pivotal role in expanding Adjust’s market leadership in the European and LatAm markets. Prior to joining Adjust, Bautista worked at German multinational software corporation SAP, where she focused on growing the business in South America.
“As a Mexican mobile marketing industry leader, I am excited to help Adjust grow along with and train the market in Mexico,” Bautista says. “We have incredibly talented sales, account management, and client success teams who are eager to help our clients succeed by offering personalized support and ongoing education in their native language.”
In total, Adjust has 16 international offices with more than 400 employees. The company plans to grow its global headcount significantly in 2020, including roles in Mexico City.
Adjust was born at the heart of the mobile economy and has grown out of a passion for technology, the globally operating SaaS company now has 16 offices around the world.
By making marketing simpler, smarter and more secure, Adjust empowers data-driven marketers to build the most successful apps in the world. Adjust is a marketing partner with all major platforms. In total, more than 30,000 apps from global leading brands including Procter & Gamble, Rocket Internet and Tencent Games have implemented Adjust’s solutions to secure their budgets and improve performance.
Learn more about LatAm
To learn more about the whole LatAm market and its opportunities, download this free white paper from DOCOMO Digital
According to DOCOMO’s white paper – Understanding the digital ecosystem in Latin America – the region is poised for the next level of growth in its digital economy and improved access to information and digital services will raise the standard of living for the region’s people.
Governments across LatAm recognise this potential and are working towards fostering environments more conducive to manifesting this growth. There are challenges, sure – not least that of affordability and lack of infrastructure, macro-economic pressures and regulatory issues – but there is still potential.
And the more new entrants come to these markets, the faster these issues will be resolved, says the report. It points to how Facebook and SpaceX are both investing heavily in now high-altitude internet access projects to leverage the market potential for telecoms services on the ground in Latin America. As these projects attract further foreign investment, so the market will take off – if you’ll pardon the rocketing pun, Mr Musk.