Engage, a ground-breaking affiliate discovery platform, has launched a new platform that allows igaming operators to identify new affiliate opportunities at scale using machine learning technology
Engage scans websites that rank for key terms and shows which sites are affiliates, whether they are promoting an Operator on page, or on site. Engage provides contact details for affiliate sites and shows other sites that affiliates own.
Marketing departments can easily identify new affiliates and optimize their relationships with existing ones. Engage runs in the background, so if ranking sites change for specific search terms, users are alerted to new entrants.
Neil Walker at Engage explains: “We are delighted to introduce Engage to the iGaming industry. Imagine if you could search Google and each result clearly told you whether it was an affiliate site, if your brands were being promoted on it, and how you could contact that affiliate. Engage aims to achieve just that; it’s a very simple and easy-to-use product which our Beta clients love.”
“Finding new affiliates is one of the most time-consuming tasks in affiliate management. Engage scans the whole of the site looking for touch points like email addresses and displays a list of linked pages with contact details which can be very easily accessed.”
According to Walker, the benefits of using Engage include the ability to instantly identify affiliate sites for any keyword or phrase, proactively find the pages and keyword terms the affiliate site also ranks for & automatically monitor changes in the SERPs and see competitor information – what Brands the affiliate is promoting and the exposure they have across their site. It is also global, running in the UK, US, Canada, New Zealand and India.
