Globally, brands grew retail sales by 40% using affiliate marketing in 2020, according to the latest state of the industry Awin Report 2021.
Home and garden retailers surpassed 2019’s entire revenue for the category by the end of June, ending the year with twice the sales from the previous year.
Black Friday turned November 2020 into the biggest online sales month in history, with Awin tracking more than 100,000 sales every hour during the day.
The Awin partnership network delivered almost £13.6bn from 220 million sales.
Commenting on the report, Adam Ross, CEO of Awin, says: “2020 taught everyone we must be nimble, resilient and innovative to evolve in real-time. As such, affiliate and partner marketing needed to support companies as they struggled to navigate the unique events of the year. The Awin Report 2021 showcases how the affiliate channel delivered income for businesses over the last 12 months, helped them adapt to rapidly changing consumer habits, and continued to grow amidst the COVID-19 crisis.|
Ross adds: “Shifting our gaze to 2021, we’ll continue to push boundaries with cutting-edge martech solutions to offer a safe, transparent and valuable source of growth for businesses of all sizes. Our attribution partner, SingleView, who look at all digital channels and how they interact with each other, saw that affiliate spend was the first to be reactivated once the economy began to reboot. This is where affiliate’s fixed and cost-efficient ability to scale conversions comes into its own. This is just one of the examples chronicled in the Awin Report on how affiliate marketing will continue to thrive in the next 12 months.”
