Saturday, July 20, 2024
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    aimm launches new consumer information site to help clear up queries – and it needs your help

    UK telemedia industry trade body aimm has launched a new consumer-facing website that will allow consumers to check out unknown items on their phone bills, identify who charged them and more rapidly resolve queries.

    In its simplest form, the site will signpost consumers to their own network’s number checker or to the PSA’s service checker to quickly identify who has charged them and obtain their contact details.

    It also contains basic information around what phone-paid services are, why consumers may have been charged, when refunds may be due and so on.

    There is also a section for ‘good news’ stories which will hopefully help to build consumer trust in such phone-paid services.

    The idea for the service came out of the lockdown, with aimm realising that most consumer complaints directed to the PSA are not about problem services, but about mis-informed consumers who needed a better way to investigate unknown charges on their phone bill, identify who charged them, and resolve their query as quickly as possible.

    Working with Cute Media, which has built the site for aimm,, aimm is now looking to the telemedia industry to link their sites, posts, blogs and more to the site so that its SEO rises and consumers have a better chance of organically finding it.

    aimm is hoping that all service providers can also add the following text online to help promote the service… feel free to cut and paste:

    “For more information about phone-paid services and how to identify any unknown charges on your phone bill, visit

    As well as that, please do feel free to follow on our social channels below and keep up to date with our progress and consumer-focussed ‘good news’ stories.




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