Apple has seen a remarkable profit of about $100 billion, 73% up from 2020 figures, according to Tradingplatforms.com,
Over the years, Apple’s innovations, from the iPad to the iPhone and the Apple Watch, have gained popularity worldwide due to their high quality. Apple is reaping massive profits just from the sale of these products. Apple earned $205 billion from iPhone sales in 2022. The new iPhone 13 models significantly contributed to these sales. Apple also introduced the MacBook Air and the MacBook Pro, with new M2 chips, in June 2022. The Macs raked in $40 billion in 2022.
The site’s financial analyst, Edith Reads, comments, “This is a testament to its innovation and technological advancements throughout this period. To attain these numbers, Apple has employed various strategies such as optimizing its product range, enhancing the customer experience with software updates and marketing campaigns, and focusing on services like iCloud storage and music streaming offers.”
Downsides Of Apple
Apple depends on the iPhone and iPad to bring in most sales. Apple has focused on these two products, and they should attempt to invent more rather than focus on the two. In 2022, the iPad recorded a drop in sales of around 10% compared to 2020.
Additionally, Apple is still receiving criticism for its premium pricing. Undeniably, Apple’s products test how much one is willing to pay to access a suitable device or software. Despite the complaints, Apple still stands tall with its growing number of customers.