According to new figures from DIMOCO, the Application-to-Person (A2P) and Person-to-Application (P2A) SMS market is rapidy growing and will rise from 1,436 billion text messages in 2013 to 1,762 billion text messages in 2018.
With 6.4 billion handsets in use worldwide, companies can tap into the enormous potential of SMS for their entire customer and employee lifecycle communication. Speed, security, reliability and low prices are the key drivers for companies using mobile messaging.
The research carried out by Juniper Research and Portio Research finds that Asia Pacific (565 billion A2P- and P2A-SMS, in 2013) and North America (548 billion A2P- and P2A-SMS, in 2013) are the top regions where SMS is used for application to person communication and vice versa. In 2013, Europe showed an A2P and P2A-SMS traffic of 185 billion, followed by Latin America with 88 billion A2P and P2A-SMS and the Middle East & Africa with 50 billion A2P- and P2A-SMS.
“From Asia to North America, SMS is and will continue to be an important channel for companies. Unlike the decreasing Person-to-Person SMS market (as a consequence of the increasing over-the-top messaging apps) the Application-to-Person- and Person-to-Application SMS area is a strong-growth market,” says Gerald Tauchner, DIMOCO CEO, adding: “We are supporting various industries with our carrier-grade infrastructure and our 1-way as well as 2-way messaging products.”
DIMOCO will present the future of carrier billing and mobile messaging in the Application-to-Person and Person-to-Application sector at the Mobile World Congress 2015 more details here.