The event industry is still recovering from the sometimes-disproportionate public health measures that have kept millions at home and left just as many without their jobs or life savings. In this unstable climate virtual events are growing more popular as they provide a solution to the tidal wave of live events that have been delayed, postponed, or canceled. Still, are virtual events really worth the investment?
Why Virtual Events Are Good for Business
In the era of the pandemic, virtual events can help businesses stay afloat. During the excess government-imposed restrictions on live events, moving these onto an online platform provides a viable alternative. Here is why these can be a boon for your business.
1. They Are Cost-Effective
With a virtual event, you will not have to shell out money for the physical space, extra personnel, employees, speakers’ commutes, catering, and so on. People can attend at their convenience from a personal computer and the comfort of their home. You only have to make sure that you have all the necessary technology in place to offer a smooth experience.
2. They Are Convenient
It is hard to fit your event into people’s schedules. Personal calendars are packed with work and personal responsibilities, dinners, kids, pets, and whatnots. It is far more convenient to attend a virtual event – especially if it is not live-streamed – as you can give attendees access to recordings, allowing them to take in the experience at their own pace.
3. Better Leads
A virtual event allows you to gather more data on your attendees to personalize offers and newsletters. If used wisely, these tools will boost the likelihood of securing a lead, which can help your business grow organically over time. However, do not overdo it. It is essential to find the right time to send your message for maximum impact.
4. Better User Experience
Virtual event platforms incorporate many features that make networking easier. For instance, virtual breakout rooms offer a space for your attendees to wind down, share ideas, and meet new people away from the main conference room.
You could also use these spaces for separate assignments and activities. What is more, breakout rooms come in many shapes and sizes and are considerably cheaper than the physical alternatives. Plus, you can engage in numerous other ideas for virtual events.
5. Keeping Users Engaged
In a virtual event, it is easier to get feedback and keep participants engaged. You have access to online resources like PDFs, personalized materials, vouchers, exclusive content, which you can share with users to increase brand loyalty and following. You can also schedule one-on-ones with people who request it. This can help expand your outreach beyond just the attendees on your list.
6. Greater Flexibility
With a virtual event, you are free to choose the speakers and resources you want without any geographical constraints. Also, you can reach out to all types of audiences regardless of their location since you are no longer confined by physical space. Time zones are not an issue either; people who cannot attend live will have access to all the resources and video or audio recordings afterward.
7. Bypassing COVID Restrictions
Last but not least, a virtual event does not require you to be vaccinated, wear a mask, or limit attendance. In many jurisdictions running a live physical event has become nearly impossible due to restrictions.
What is more, what may seem safe for some people is downright dangerous for others, which may get you in trouble with the local law enforcement. Under the current conditions, a virtual event is the safest alternative to keep everyone happy and your business safe.
Final Thoughts
Virtual events can be a big boon for businesses if done right. In these trying times, they are one of the most sensible things to do to keep your business afloat. What is more, due to their cost-effectiveness, flexibility, and convenience, the investment is well worth it.
