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Asda call time to provide affordable international calling from 1p per minute


ASDA, one of Britain’s leading retailers, has launched a new international calling service through its Asda call time brand in partnership with IDT Corporation, a leading global telephony provider.

Asda call time helps its customers to speak with friends and family back home for as little as 1p per minute. New Asda call time customers will get a 50p credit to try the service.

Available at over 600 stores UK-wide, Asda call time provides an easy and affordable way to call overseas with no fees, expiry, connection charges, SIM, PIN or contract. Asda call time is available at all till points and at in-store promotions during selected international holidays to ensure that families can connect even more affordably on these special occasions.

Asda call time international calls are powered by Boss IDT’s Revolution brand, the No.1 PIN-less international calling service in the US with millions of users worldwide.

Ashley Johnson, Project Manager, Asda, said, “Asda is excited to offer our customers a convenient and affordable way to call international destinations, with no hidden fees or charges. Minutes and credit never expire. Through our partnership with IDT, Asda Call time enables our customers to stay in touch with friends and loved ones no matter where they are in the world.”

Nick Ford, President, Boss Revolution, IDT Europe said, “We are delighted to partner with Asda which is so highly regarded throughout Britain. We are putting to work our global reach, highest call quality and competitive rates to help Asda call time customers save money and stay connected with friends and family all around the world.”


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