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Asiacell Iraq choose MCP Insight to protect its 16m customers from fraudulent DCB traffic  

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Asiacell, a prominent mobile carrier in Iraq, has selected MCP to provide anti-fraud and compliance monitoring solutions for the carrier’s Value Added Services and Direct Carrier Billing services.

MCP will be working closely with IQ Services, the Carrier’s internal Master Aggregator, who manage all merchants offering services on Asiacell’s network.

MCP’s combined Scanner and Shield solutions enables Asiacell to detect fraudulent and non-compliant traffic on all advertising campaigns from the initial banner right through to billing. It is this cross analysis of data gathered that provides the 360 degree picture of what is happening at every click throughout the user’s journey. This is all collated in and controlled by MCP’s on-boarding portal, Net – which stores all tests, manages the resolution process and provides all the compliance/fraud performance reviews.

Declan Pettit, Director of MCP comments: “We are delighted to have been selected by Asiacell to help in the fight against fraud. It shows they have serious intent to protect their customers against this current threat that affects the whole Carrier Billing Industry worldwide. It is only when all Carrier’s actively take this lead in the fight against fraud that bad actors will finally get the message that their efforts are futile.”

Chra Hussain, CCO of Asiacell adds: “At Asiacell, we understand that customer confidence in our systems and processes is absolutely essential to maintain our reputation of excellence. MCP have been selected as they have shown, throughout a lengthy trial, that their solutions are up to the essential job of protecting the whole Value-Added Services and Direct Carrier Billing value chain”

Asiacell is the leading mobile telecommunications and digital services provider in Iraq, exceeding a subscriber base of 16 million customers as of January 1st, 2021. It is recognised as the first mobile carrier to operate in Iraq and the first to achieve full nationwide coverage, offering quality 4G services across all Iraqi governorates.

The carrier’s network covers 99%+ of the Iraqi population, making its national network the most extensive among the other two mobile operators in Iraq.

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