Monday, April 15, 2024

    Awin makes its affiliate network available to the Shopify ecosystem with app store launch

    Awin is now part of the Shopify App Store community offering businesses exclusive access to an unrivalled directory of partners.

    Shopify’s merchants can now easily plug into the Awin network of more than 200,000 partner websites with an audience reach of more than 560 million.

    These partner websites (also known as affiliates) operate by promoting brands to refer customers online based on a performance (commission) model. Awin tracks, reports and organises payments as well as offering a range of additional ecommerce services, housed within a centralised interface.

    Shopify is a leading global commerce company and powers over one million businesses in more than 175 countries.

    The move coincides with Awin’s new proposition aimed at small and micro-SME businesses known as Awin Access. Awin Access offers businesses operating on this self-managed tier the ability to launch a programme for free with low license and operational costs as well as a short minimum term.

    Michelle O’Sullivan, Business Development Director, UK explains: “Awin Access has been hugely successful, helping small and newly launched businesses to take their first steps into affiliate marketing, unlocking the substantial growth it can bring. We have already helped drive over £14m in sales revenue for the UK alone. Being welcomed into the Shopify’s ecosystem Network made sense as the next natural step due to the match of the exact audience Awin Access is designed to support and nurture. Shopify is going from strength to strength and, as the largest ecommerce platform, has an impressive customer portfolio of thriving businesses who can increase their traffic and sales by launching an affiliate programme. By paying out to referring websites only when sales are achieved all businesses should consider adding this type of no risk activity to their marketing mix.”

    This release sees Awin open up the power of affiliate marketing partnerships to every Shopify ecommerce site as the first global network to launch in the App Store. For businesses looking to launch a programme you will need to join Awin via the link here to receive your advertiser ID. Then, simply go into the Shopify App Store to install the app.

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