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Awin unlocks apps as a performance marketing channel

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Awin, a leading global affiliate network with 205,000 contributing publishers and 14,600 brands, has partnered with m-commerce company Button to use Button’s Reach, a tool that offers its deep linking and app-tracking technology as a service to affiliate network traffic.

Affiliate marketing spend is rapidly growing and is due to surpass $8 billion by 2022, according to Statista. Through the pandemic, affiliate budgets could prove resilient as brands are increasingly focused on the strong return on investment and guaranteed sales the channel offers, according to Awin.

With the launch of Reach and the continuation of the partnership between Button and Awin, Awin’s brand partnersnow have their mobile traffic optimised through the higher-converting app channel.

Reach enables brands to capture higher-value users through installs and improve the accuracy of affiliate tracking in their app, publishers to benefit from higher payouts through purchases made by app shoppers, Awin to track app installs and sales for its partners, and consumers to get a more seamless shopping journey on mobile.

Early Reach tests revealed that a major brand on Awin’s affiliate network was able to outperform standard mobile web affiliate traffic by 50%. Furthermore, it was proven that 10% of shoppers who made a purchase had installed that brand’s app and that 60% of shoppers who installed that brand’s app made a purchase within 30 days. As a result of Reach, Awin is able to unlock app installs and sales, enhance the mobile shopping experience for their partners, and get accurate app tracking—driving incremental growth by tapping into the full potential of mobile affiliate traffic.

“Awin strives to be at the forefront of performance marketing, both through our own innovation and working with cutting-edge partners. We’re excited to further drive forward the channel by partnering with Button to provide more value to our brand partners in-app,” explains Paul Stewart, Global Head of Strategic Partnerships and Innovation at Awin, “With Reach enabling Awin to be a first mover in the affiliate app space, we look forward to sustaining our growth as a global network trusted by our partners to deliver unparalleled performance.”

“The only reliable channels of app acquisition for retailers are Facebook and Google. We hear from all our biggest retail partners that affiliate marketing represents 15% of their marketing spend, and is also the most profitable channel for them. Yet, it has historically accounted for zero app installs,” says Michael Jaconi, Co-Founder and CEO of Button. “Through Button’s partnership with Awin via Reach, we are unlocking the true potential of the affiliate channel for app acquisition.”

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