App store carrier billing specialist Bango has acquired the BilltoMobile carrier billing service and associated contracts from Danal Inc. The acquisition positions Bango as the leader in carrier billing in the U.S. market and consolidates its position as the world’s leading provider of carrier billing for app stores.
As a result of the acquisition, Bango is now the only processor of carrier billing transactions across all four major US mobile network operators (MNOs), representing more than 300 million connected devices and handling US $80 million of transactions in 2015.
The acquisition enables MNOs and other Bango partners—including Google, Microsoft and others—to use Bango technology for carrier billing in the US, achieving greater scale and higher revenues from carrier-billed payments in this high-value market.
“We have worked with BilltoMobile for many years and there are tremendous synergies already in place,” says Bango CEO Ray Anderson. “The unmatched combination of Bango’s powerful technology, coupled with the depth of BilltoMobile’s high-quality software and trusted operator relationships, will now create a premier customer experience for Bango and its app store partners in the U.S. market.”
The Bango Payment Platform enables global stores to optimize their customer’s carrier billing experience and increase sales for content developers. The platform is shared across the industry by the leading app stores, enabling them to offer carrier billing cost-effectively and at scale. Each operator and app store only integrates once, simplifying monitoring and maintenance. New features and optimizations are added centrally to raise the bar for the whole industry.
In the past year, MNOs that have adopted Bango Boost, Bango’s unique value added measurement and comparative analysis technology, have seen dramatic growth in revenue from carrier billing services— by up to 70%. Bango Boost, part of the Bango Payment Platform, records and compares every payment against live industry benchmarks, recommending precise actions that boost payment success, sales volumes, customer engagement and satisfaction — to ultimately increase revenues. As a result of this acquisition, US MNO’s automatically gain the opportunity to apply Bango Boost technology to grow their app store carrier billing revenues and customer satisfaction.
The news comes just as Bango opens up the carrier billing market for app stores in India for Google Play with Idea Cellular in India. This is the first time Android users in India have been able to charge purchases in the Google Play store to their phone bills.
Idea is the sixth largest mobile operator in the world, their 182 million subscribers can now use DCB to pay for apps, games, music, movies and much more from Google Play, charging the cost to their phone bill in one-click.
India is the world’s third largest smartphone market (GSMA, 2015), and Android devices are extremely popular. Credit card penetration in India is less than 3%, limiting customers’ ability to purchase mobile content and services. With today’s launch, Idea subscribers have a secure payment method that works on pre and post-paid mobile billing plans, both on the Idea data network and over Wi-Fi. This capability opens up the vast world of mobile entertainment content and services offered in Google Play to Idea customers, setting the pace in India for other app stores and operators to follow.