Betfred USA Sports, the wholly-owned US subsidiary of UK-based bookmaker Betfred Group is rolling out digital wallets for its US customers.
Working with Paysafe, Betfred USA Sports will use the Skrill digital wallet, building on Skrill’s long-standing payments support for Betfred internationally. The digital wallet has been added as a payment method to Betfred USA Sports’ recently launched mobile and online sportsbook for the Iowa market.
The Betfred USA Sports deal is the latest Skrill move in its ongoing expansion in the US this year, following the launches of the Skrill Visa® Prepaid Card In January, the Skrill Money Transfer solution, and the Skrill Knect loyalty program, both in June. Skrill’s recent US growth responds to increasing consumer demand for digital wallets, used by over a third of Americans (36%) at least monthly in Q2, according to Paysafe’s research.
Against this backdrop, Betfred USA Sports‘ customers in Iowa can now benefit from the speed, security and reliability of a mobile-responsive digital wallet. Skrill’s two-decade history serving sportsbooks, including Betfred Group’s European brands since 2006, also ensures a strong wagering experience.
After uploading funds to their Skrill account via multiple options (bank and card transfer, iACH and eCash solutions), players can use the digital wallet to seamlessly make a deposit on betfredsports.com’s Iowa-facing online platform, which launched in July with the land-based Grand Falls Casino & Golf Resort. Players can then wager on a comprehensive range of sports, spanning pro and college football, basketball, American and overseas baseball leagues, hockey, soccer, and mixed martial arts, among others.
Winnings can be withdrawn directly into players’ Skrill accounts. Once safely deposited, funds can be transferred in real time to customers’ bank accounts or withdrawn directly as cash at an ATM via the Skrill Visa® Prepaid Card, which syncs directly with their wallet balance. Funds can also be sent to family and friends overseas using Skrill Money Transfer.
Lorenzo Pellegrino, CEO of Skrill, NETELLER, and Income Access at Paysafe, said: “As part of our broader American expansion this year, we’re delighted to extend Skrill’s global partnership with Betfred to support Betfred USA Sports’ growth in Iowa and beyond. We’re confident that our digital wallet, which has been developed specifically for online gaming, will provide Betfred USA Sports and its players with a payment method that streamlines, simplifies and ultimately improves the wagering experience.”
Bryan Bennett, Chief Operating Officer of Betfred USA Sports, comments: “Funding accounts with multiple deposit methods sets us apart from other competitors. Skrill gives our players more flexibility by supporting popular international and local payment providers.”