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Blis launches global location-verified ad exchange to make programmatic more geo-targetted

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Blis, a global pioneer in advanced location data technology, has launched Blis Exchange, a fully programmatic, location-verified ad exchange available to advertisers, DSPs and publishers worldwide.

By working with premium publishers and global exchanges, adding precise location data to inventory traded programmatically, Blis Exchange eliminates the problem of inaccurate location data for agency trading desks and DSPs. Marketers highly value independently verified location-based impressions because it gives them more confidence in the campaign planning, audience targeting and post-campaign analysis they provide for their clients.

Blis Exchange works across mobile web and in-app inventory. It enriches both formats with precise, verified location and audience data enabling advertisers to capitalise on this accurate targeting.

Blis’ proprietary Smart Pin technology filters out inaccurate location data and provides advertisers with complete confidence for planning and delivering campaigns. Blis’ Smart Scale technology ensures that both mobile web and desktop display impressions are enriched with accurate Lat/Long data, thereby increasing scale and reach. Blis Exchange gives publishers an edge in monetising mobile ad inventory.

Greg Isbister, CEO Blis, explains: “The value of accurate and verified location data is clear.  Blis Exchange allows advertisers around the world access to value-enhancing data along with the marketplace to trade within. This will improve both the performance of location-based advertising, as well as creating an increase in publisher yield.”

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