Monday, April 15, 2024

    Blis unveils world’s largest private marketplace for location-based advertising

    Blis, a global pioneer in advanced location data technology, has launched Blis Prime, the world’s largest private marketplace for location-based advertising, offering access to high quality and brand-safe inventory that delivers great campaign results.

    Buyers seek transparency from the inventory they purchase and where their ads will appear. Blis Prime gives advertisers a customisable marketplace guaranteeing access to high-end publishers, premium data and exclusive ad formats that are not available in the open market.

    Global inventory from publishers like, for example, News International and Forbes, combined with powerful location data, is made available programmatically via our exchange partners across the Blis Platform. This offers more precise audience targeting and increased efficiencies due to automated processes.

    “Blis Prime combines the huge insight of location data with the quality aw3rnd pricing benefits of private market deals” said Greg Isbister, CEO of Blis. “This unlocks tremendous value for our clients.”

    In addition, Blis has partnered with leading global analytics company Moat for ad viewability and attention metrics within Prime. This will provide clients with assurance that their ads are being viewed correctly in the right places, at the right times and by human eyes.

    “As consumers increasingly move towards mobile first, location data is a powerful asset for marketers seeking the right time to reach their audiences. We are excited to work with Blis to provide even more insight into how those audiences pay attention to ads online,” said Jonah Goodhart, CEO and Co-Founder of Moat.

    For publishers and developers, Blis Prime will yield superior results, greater control, and improved monetisation opportunities, far exceeding what other platforms, publishers, and exchanges are able to provide today.

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