Thursday, April 18, 2024
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    Bookchoice starts a new chapter for digital subscriptions, partnering with Fonix for mobile carrier billing

    Fonix has announced its partnership with e-book and audiobook provider Bookchoice, to provide a mobile operator billing mechanic for its readers and listeners.

    Bookchoice can be used across eReader, Kindle, phone, tablet or computer. Bookchoice’s media is all about quality and convenience and for £3.99 per month, consumers are granted access to 8 audiobooks or e-books, all of which they can permanently keep.

    The partnership will allow Bookchoice’s customers to pay for e-books and audiobooks using their devices, with the costs being charged to their mobile phone bills. This move reflects the clear demand within media for more services on demand.

    Anthony Baladi, Commercial Director at Fonix, explains: “Reader behaviour is changing and an increasing number of consumers are opting for digital e-books and audiobooks over purchasing traditional books. Given this increase in demand, it’s important that digital publishing services are able to cater to this: they need to offer appropriate payment models that allow readers and listeners to pay as quickly and easily as possible.

    “We’re delighted to be working with Bookchoice, who really understand the benefits of adding a carrier billing payment mechanic. It will be exciting to see the impact this has on their business.”

    Darren Staines, Partner at Bookchoice, adds: “Saving money on entertainment is a huge priority for consumers and being able to offer a number of books a month for a one-off price makes every reading or listening experience even more rewarding. While card transactions are slow and complex, direct carrier billing involves fewer keystrokes and has much lower friction – we’re really looking forward to making the payment experience as great as it can be.”

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