Research from business messaging experts Commify shows that 64% of businesses are considering using SMS to communicate with customers or staff are trying it for the first time
The firm surveyed more than 1,000 European businesses and asked them if they were already using SMS, a technology which has been around for over a quarter of a century. Nearly two thirds of those that responded were looking to employ the communications channel for the first time.
“While many of us now prefer to use WhatsApp for our personal messaging, it seems that when it comes to business communication, SMS is still the channel of choice and growing fast,” says Geoff Love, CEO of Commify. “These results show us that there is a lot of life left in SMS for business messaging.”
There are currently many different messaging choices for businesses, however none of them have the reach of SMS. This is one of the reasons for its popularity and continued take up.
“The strength of SMS is its ubiquity,” says Love. “SMS is the only channel that can reach 100% of handsets in the world. IP channels like WhatsApp and iMessage are great and we are working with the Mobile Network Operators and Google to widen the coverage of this rich functionality, but for now if you want your message to be guaranteed to get through, your only choice is SMS.”
“Even though messaging platforms such as WhatsApp, Facebook Messenger and WeChat have billions of monthly active users, SMS continues to show extraordinary resilience as a service for inter-person and business messaging,” said Pamela Clark-Dickson, Practice Leader, Communications and Social at Ovum. “RCS still faces a lot of challenges, but does have significant potential to improve the telco-based messaging experience that businesses can have with consumers.”
The survey, undertaken by Commify, polled all visitors – existing customers and new prospects – to its brands’ websites. They were asked whether they were currently using SMS, or if they were existing customers, whether they had used SMS prior to working with a Commify brand.
Of the new prospects surveyed, 64.3% were not currently using SMS. While 63.6% of existing customers had not previously used SMS.
Commify is the leader in the business messaging space in Europe, with almost 35,000 businesses using its services to send almost 3 billion messages a year. The company is expanding quickly in this growing market and has acquired five European messaging companies so far in 2018. Goyya Systems, trading as Massenversand.de, in Germany and SMSUP in Spain were acquired recently and three UK-based messaging companies, Fastsms, Connection Software and M:Science, were acquired earlier in the year.