DIMOCO has turned on direct carrier billing in Finland. While users benefit from a simple, quick and secure check-out process to pay for their content on their mobile network operators’ invoices, merchants profit from an additional sales channel with higher conversion rates, says the company.
“Finland is a highly-developed mobile market, perfect for carrier billing as a payment option in digital content stores”, says Gerald Tauchner, DIMOCO co-founder and CEO, adding: “Having direct carrier billing now available in Finland will give our customers a tremendous sales boost”.
From now on, merchants can implement the new payment product within their digital content stores and profit from this simple, secure and quick check-out process for their users and higher conversion rates for their business success.
As confirmed in the current Juniper Research white paper, carrier billing is the user-preferred payment option for billing digital content: 75% of European users prefer carrier billing if the payment option is available in digital content stores.
With 6.34 million smartphones, accounting for 84.1% of all available handsets, Finland is one of the most highly developed telecommunications markets in Europe.
“Smartphones are an interesting market indicator – making easy-one-click ordering of digital content possible. If direct carrier billing is then offered as a payment option, the digital content storefront will be even more successful”, comments Tauchner. DIMOCO carrier billing is available from now on to bill digital content in a price range of 10 cents up to 60 euros and can be implemented by merchants trading in the Finnish market. Users conveniently order their digital content on their smartphones and confirm their payment with one simple click.
Finnish Carrier Billing Market
• Mobile network operators: Sonera, Elisa/Saunalahti, DNA
• 139.7% Handset Penetration
• 7.54 million handsets
• 6.34 million smartphones (84.1%)
• 1.2 million mass market handsets (15.9%)