But it says MNOs, vendors and regulators will have to work together to ‘clear barriers’. If they don’t, carrier-driven payments as a share of total m-commerce spend will slump from 4.1 per cent in 2014 to 0.8 per cent in 2020.
The report suggests that a mindset change from all stakeholders, and the use of education and safeguards, will help mobile operators secure a bigger stake in the future of m-commerce.
But it doesn’t say what the barriers are. Here’s a guess: rev shares, universal connections, marketing and regulation to allow more types of products to be bought this way.
Hiroyuki Sato, CEO of DOCOMO Digital, said: “We already have the technology to create interoperable solutions that enable all stakeholders to participate in the future of m-commerce but it’s important that we work together to ensure consumers actually benefit and use them.”