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CASE STUDY Awin Access helps grassroots British brand receive more than 8,000 new customers

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A new affiliate program to help startups and entrepreneurs access the affiliate channel has helped grassroots British company Pretty You London receive thousands of online customers. Here how it worked

The Awin Access program was launched in January by the global affiliate network www.awin.com to support grassroots e-commerce growth via affiliate marketing.

The launch followed a successful pilot, incorporating 159 micro-SMEs and generating over £2.1 million in sales revenue.

In March 2019, Lou Wragg from the Pretty You London team embarked upon the company’s first affiliate marketing programme.

Pretty You London has steadily seen programme growth since launching on Awin Access, receiving over 8,000 customers on site via partner publishers.

The on-site conversion rate is 2.5% (0.5% higher than direct traffic) and the average order value is 3% more.

For the golden Q4 quarter in 2019, the affiliate activity represented 47% of online sales.

Lou Wragg from Pretty You London commented: “The self-managed service Awin offers is like nothing else in the market. It’s hard for small businesses like us to cover any set up or network access fees. The UI is really easy to use with good reporting and extra tools you don’t get access to with other network platforms.”

Michelle O’Sullivan, Business Development Director UK at www.awin.com, said: “The Pretty You London programme is the perfect demonstration of what Awin Access was designed to achieve. Giving home grown talented business owners the chance to utilise our technology at a low price to build new successful online partnerships. Publishers on Awin are also benefiting from this large influx of new products and services to promote, given the commission rates are typically far more generous to those on offer from large brands and payment for validated commission is guaranteed twice a month.”

Awin welcomes beginners, accelerators, start-ups and entrepreneurs to apply for Awin Access here.

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