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CASE STUDY How vape retailer remains compliant and saves thousands of pounds every year thanks to 1account’s market-leading technology


A vape retailer has become the latest company to sign up to use 1account’s age verification market-leading technology on its e-commerce site.

E Liquids UK and its bricks and mortar store, Not Blowing Smoke, on Church Street in Godalming, Surrey, serves thousands of visitors via its site and in-store every month and every customer – whether they’re online or offline – needs to be age verified by law in order to buy products.

It is illegal for retailers in any setting to sell e-cigarettes, e-liquids and “alternative burn tobacco” products to anyone under 18. For online stores that don’t have any physical contact with their customers, proof of age can be difficult.

1account’s leading age verification technology takes care of all age and identity requirements to provide users with the reassurance that they are operating within the law, freeing them to concentrate on their core operations.

Antony Bentinck, owner/director at E Liquids UK and Not Blowing Smoke, explains: “I consider myself one of the forerunners in the industry committed in age verifying customers to ensure our goods don’t fall into the hands of minors. So much so, I invested a considerable amount in the development of API software and was paying thousands of pounds every year for an age verification service. “

He continues: “I’d been with our previous age verification supplier since 2017 and when I was introduced to 1account I was staggered to learn that unlike other providers, it doesn’t charge for its main age verification solution. Initially I was a little cautious and thought ‘where’s the catch’ but quite simply, there isn’t one. With 1account’s age verification tool, we have a like-for-like product which has a far higher success rate at preventing underage sales than a competitor’s service.”

Bentinck concludes: “Selling age restricted items, including vape products, and operating without an age verification solution is reckless. It exposes businesses to risk – reputational and financial – both of which are easily avoided by working with a reputable platform such as 1account.”

Ben Keirle, chief executive of 1account, adds: “Our platform is designed to help online and offline vendors stay on the right side of the law, offering responsible businesses like E Liquids UK and Not Blowing Smoke fair, transparent, independent and secure age verification that sell age-restricted products and services.”

E-Liquids UK, established in 2015, is a premium online vape shop that stocks the latest vape kits, more than 2,000 e-liquid flavours and nicotine salts. It also sells a range of CBD products and only works with brands that supply legitimate, up-to-date laboratory reports for their CBD products. For further information visit www.e-liquids.uk.

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