New direct bidder delivers 20-40% higher publisher revenue in war on ad blockers
Criteo, a performance marketing technology company, has launched Criteo Direct Bidder, header bidding technology that…
Topic: Advertising
Affiliate World Europe – can you afford not to be in Berlin on 14-15 June?
When it comes to making money online for budding entrepreneurs, the opportunities are endless. Bloggers,…
Digital advertising improvements overdue, expert warns
Digital advertising is facing increased scrutiny as consumers, marketers, and the media begin to tire…
Mobile drives digital ad spend past £10 billion threshold
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content,…
Mobile devices drive the most viewership for global AVOD services
Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution.…
Social advertising market set for shake up with SmartFocus tool
SmartFocus, a specialist in personalised real-time digital interactions, has launched Smart Social, a tool that…
MWC17 UK Media planners turn to mobile video to deliver campaign ROI in 2017
More than half of UK media buyers and planners are now using mobile video in…
MWC17 AOL Platforms and Adsquare announce global mobile data deal
AOL and leading mobile-first data exchange, adsquare, have formed a new partnership to bring adsquare’s…
Mobile messaging gets rich as Google opens up its Early Access Program to RCS business messaging
Google has upgraded its Rich Communcation Services, making it easier for brands to participate in…
One in four businesses still unprepared for GDPR
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of…