MWC17 UK Media planners turn to mobile video to deliver campaign ROI in 2017
More than half of UK media buyers and planners are now using mobile video in…
Topic: Advertising
MWC17 AOL Platforms and Adsquare announce global mobile data deal
AOL and leading mobile-first data exchange, adsquare, have formed a new partnership to bring adsquare’s…
Mobile messaging gets rich as Google opens up its Early Access Program to RCS business messaging
Google has upgraded its Rich Communcation Services, making it easier for brands to participate in…
One in four businesses still unprepared for GDPR
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of…
Ads and app charges drive 63% of adults away from mobile apps
More than 60% of adults avoid mobile apps because of too many adverts, or when…
Supermarkets and technology brands were the big marketing winners in 2016 – thanks to loyalty schemes
A recent UK study into consumer attitudes and their perceptions of marketing campaigns across the…
Subtitling adverts can help increase brand awareness
New research by AdColony, in association with Millward Brown, has found that certain brands can increase awareness…
Adzooma launches multi-platform campaign management tools
Offering an all-in-one platform, Adzooma allows digital marketing and advertising campaigns to be created, scaled,…
2017: Top 3 trends of programmatic advertising
Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts,…
Blocking the ad blocker: Why Facebook’s decision highlights the need for high quality advertising
Facebook’s move to block ad blocking software, marketers find themselves at a crossroads: go for…