One in four businesses still unprepared for GDPR
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of…
Topic: Advertising
Ads and app charges drive 63% of adults away from mobile apps
More than 60% of adults avoid mobile apps because of too many adverts, or when…
Supermarkets and technology brands were the big marketing winners in 2016 – thanks to loyalty schemes
A recent UK study into consumer attitudes and their perceptions of marketing campaigns across the…
Subtitling adverts can help increase brand awareness
New research by AdColony, in association with Millward Brown, has found that certain brands can increase awareness…
Adzooma launches multi-platform campaign management tools
Offering an all-in-one platform, Adzooma allows digital marketing and advertising campaigns to be created, scaled,…
2017: Top 3 trends of programmatic advertising
Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts,…
Blocking the ad blocker: Why Facebook’s decision highlights the need for high quality advertising
Facebook’s move to block ad blocking software, marketers find themselves at a crossroads: go for…
Blis launches global location-verified ad exchange to make programmatic more geo-targetted
Blis, a global pioneer in advanced location data technology, has launched Blis Exchange, a fully…
Global Spend on Facebook and Instagram mobile app install ads goes up 54%
Spend on mobile app install ads on Facebook and Instagram grew by 54% year-on-year (YoY)…
Social ad spend up 50% fuelled by mobile and dynamic product ads, with video growing in importance
Spend on social advertising has increased by 47% year-on-year in the second quarter of 2016,…