
MWC17 UK Media planners turn to mobile video to deliver campaign ROI in 2017
More than half of UK media buyers and planners are now using mobile video in…
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More than half of UK media buyers and planners are now using mobile video in…
AOL and leading mobile-first data exchange, adsquare, have formed a new partnership to bring adsquare’s…
Google has upgraded its Rich Communcation Services, making it easier for brands to participate in…
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of…
More than 60% of adults avoid mobile apps because of too many adverts, or when…
A recent UK study into consumer attitudes and their perceptions of marketing campaigns across the…
New research by AdColony, in association with Millward Brown, has found that certain brands can increase awareness…
Offering an all-in-one platform, Adzooma allows digital marketing and advertising campaigns to be created, scaled,…
Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts,…
Facebook’s move to block ad blocking software, marketers find themselves at a crossroads: go for…