Blis launches global location-verified ad exchange to make programmatic more geo-targetted
Blis, a global pioneer in advanced location data technology, has launched Blis Exchange, a fully…
Topic: Advertising
Global Spend on Facebook and Instagram mobile app install ads goes up 54%
Spend on mobile app install ads on Facebook and Instagram grew by 54% year-on-year (YoY)…
Social ad spend up 50% fuelled by mobile and dynamic product ads, with video growing in importance
Spend on social advertising has increased by 47% year-on-year in the second quarter of 2016,…
OPINION Facebook Local Awareness Ads: not quite closing the loop!
Mobile and social media hold the key to saving the high street – and perhaps retail…
What impact will Brexit vote have on digital marketing?
While it is still too early to tell, the marketing sector is reeling from the…
Blis unveils world’s largest private marketplace for location-based advertising
Blis, a global pioneer in advanced location data technology, has launched Blis Prime, the world’s…
OPINION Mobile content in the 21st Century: High on the agenda at World Telemedia 2016
As Google restructures its search algorithms once again to prioritise mobile friendly sites in searches,…
Tesco Mobile’s Xtras to give customers money off their phone bill in return for watching ads and content from News UK
UK MVNO Tesco Mobile is rolling out a new mobile service – Tesco Mobile Xtras…
‘Sensory advertising’ – the next big thing in advertising – set to shake up the look and feel of m-marketing
Your mobile is next-generation so why isn’t your advertising? That is the slogan of Ad…
Can mobile payments save media and content providers from the ad blocking assault?
With ad blocking gaining traction with consumers, media companies are getting increasingly desperate to find…