eBay ‘TV Targetting’ tool helps reach second screeners with relevant ads while they watch
eBay Advertising is closing the gap between TV and mobile with the launch of a…
Topic: Advertising
EDITOR’S BLOG 03-03-16 The rebirth of mobile advertising
You’d be forgiven for thinking that mobile advertising was about to die. iOS and Android…
ABC delivers online brand safety verification to BuzzCity
BuzzCity has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles…
Localised support key to ad compliance automation, says MCP
While automated as scanning saves on the donkey work, its is people on the ground…
Ad blockers are not a threat to the mobile advertising industry: they are its saviour
As ad blockers become mainstream on mobile, does this spell the end for mobile advertising?…
Location-based advertising and mobile programmatic buying on the rise, but lack of knowledge remains amongst marketers
An IAB UK study released last week revealed that 50% of marketers surveyed use programmatic…