New direct bidder delivers 20-40% higher publisher revenue in war on ad blockers
Criteo, a performance marketing technology company, has launched Criteo Direct Bidder, header bidding technology that…
Topic: Marketing
60% of mobile dating app users protect their location privacy – bad news for mobile advertising?
SinglesAroundMe (SAM), one of the world’s leading social discovery dating apps has seen strong adoption…
62% of marketers are not using personalisation in their campaigns
Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns.…
High consumer receptiveness to chatbots highlights major opportunity for Marketers
A majority of consumers are comfortable talking with a chatbot yet only a fraction have…
WEBINAR How to up conversions on mobile REGISTER FREE
We all know that mobile is taking over desktop browsing but, when it comes to…
Mobile devices drive the most viewership for global AVOD services
Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution.…
Social advertising market set for shake up with SmartFocus tool
SmartFocus, a specialist in personalised real-time digital interactions, has launched Smart Social, a tool that…
Consumers want relevance, marketers need content: DMA plans to give each what they want
We know that email is the channel the majority of marketers build their campaign on.…
Webgains to reinvent affiliate marketing with AI in partnership with IBM Watson
International affiliate marketing network Webgains, has partnered with IBM’s artificial intelligence (AI) engine Watson to…
Mobile industry collaborates to tackle messaging fraud as sharp practices threaten to erode consumer trust
A2P messaging is a key growth area for the telemedia industry, but while it continues…