TELEMEDIA VIEWPOINT Falling in love with DCB and dating
No matter what happens with Brexit, the economy or the environment, people still want to…
Topic: Marketing
MWC18 – RGK on 5G streaming and the reinvention of advertising
VIDEO: Gil Regev from RGK Mobile talks about the key themes of 5G and AI…
New direct bidder delivers 20-40% higher publisher revenue in war on ad blockers
Criteo, a performance marketing technology company, has launched Criteo Direct Bidder, header bidding technology that…
60% of mobile dating app users protect their location privacy – bad news for mobile advertising?
SinglesAroundMe (SAM), one of the world’s leading social discovery dating apps has seen strong adoption…
62% of marketers are not using personalisation in their campaigns
Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns.…
High consumer receptiveness to chatbots highlights major opportunity for Marketers
A majority of consumers are comfortable talking with a chatbot yet only a fraction have…
WEBINAR How to up conversions on mobile REGISTER FREE
We all know that mobile is taking over desktop browsing but, when it comes to…
Mobile devices drive the most viewership for global AVOD services
Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution.…
Social advertising market set for shake up with SmartFocus tool
SmartFocus, a specialist in personalised real-time digital interactions, has launched Smart Social, a tool that…
Consumers want relevance, marketers need content: DMA plans to give each what they want
We know that email is the channel the majority of marketers build their campaign on.…