McDonald’s launches global app as part of mass personalisation strategy
Fast food chain McDonald’s is to globally roll out an app that seeks to bring…
Topic: Marketing
UK-wide survey shows Londoners happiest to share their location data
A UK-wide survey of 2,000 people has found Londoners are the happiest to share their…
Post-call advertising for Android apps and games, launched by CIAmedia
CIAmedia, the company behind the hugely popular Caller Identification App ‘CIA’ has launched Calldorado, an…
Brand marketers ignoring the wealth of mobile data they can gather, warns analyst
Just 27% of marketers have holistic customer profiles that include mobile and other digital behaviors,…