Beacon technology extended to third party marketing in US
The use of beacon-enabled marketing is expected to increase dramatically in 2015 as it continues…
Topic: Marketing
23% growth in device types offers challenge and reward to marketers, warns NetBiscuits
The diverse range of devices being used by consumers to access the web is creating…
McDonald’s launches global app as part of mass personalisation strategy
Fast food chain McDonald’s is to globally roll out an app that seeks to bring…
UK-wide survey shows Londoners happiest to share their location data
A UK-wide survey of 2,000 people has found Londoners are the happiest to share their…
Post-call advertising for Android apps and games, launched by CIAmedia
CIAmedia, the company behind the hugely popular Caller Identification App ‘CIA’ has launched Calldorado, an…
Brand marketers ignoring the wealth of mobile data they can gather, warns analyst
Just 27% of marketers have holistic customer profiles that include mobile and other digital behaviors,…