Nearly a third of TV viewers jump online during ad breaks
Online marketing technology company, Rocket Fuel, has studied most popular shows on Christmas Day to…
Topic: Marketing
A Brave New World of programmatic advertising
There can be little doubt that mobile-first screens have become the preferred choice for consumers…
‘Out of the box’ solution to help brands trial proximity marketing services launched
Airspace, a proximity engagement and insight specialist, has launched an “out of the box” version…
Greater investment in mobile marketing a top priority for retailers and brands in 2015
More than half of senior decision makers within retailers and brands feel that their investment…
Beacon technology extended to third party marketing in US
The use of beacon-enabled marketing is expected to increase dramatically in 2015 as it continues…
23% growth in device types offers challenge and reward to marketers, warns NetBiscuits
The diverse range of devices being used by consumers to access the web is creating…
McDonald’s launches global app as part of mass personalisation strategy
Fast food chain McDonald’s is to globally roll out an app that seeks to bring…
UK-wide survey shows Londoners happiest to share their location data
A UK-wide survey of 2,000 people has found Londoners are the happiest to share their…
Post-call advertising for Android apps and games, launched by CIAmedia
CIAmedia, the company behind the hugely popular Caller Identification App ‘CIA’ has launched Calldorado, an…
Brand marketers ignoring the wealth of mobile data they can gather, warns analyst
Just 27% of marketers have holistic customer profiles that include mobile and other digital behaviors,…