Mobile devices drive the most viewership for global AVOD services
Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution.…
Topic: Marketing
Social advertising market set for shake up with SmartFocus tool
SmartFocus, a specialist in personalised real-time digital interactions, has launched Smart Social, a tool that…
Consumers want relevance, marketers need content: DMA plans to give each what they want
We know that email is the channel the majority of marketers build their campaign on.…
Webgains to reinvent affiliate marketing with AI in partnership with IBM Watson
International affiliate marketing network Webgains, has partnered with IBM’s artificial intelligence (AI) engine Watson to…
Mobile industry collaborates to tackle messaging fraud as sharp practices threaten to erode consumer trust
A2P messaging is a key growth area for the telemedia industry, but while it continues…
Study reveals app publishers that don’t message users waste 95% of their acquisition spend
New data shows that when marketers don’t message new opt-in app users, they are wasting…
One in four businesses still unprepared for GDPR
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of…
GRABR launches BLINK: a secure mobile content distribution platform for brands
GRABR has launched BLINK, a proprietary suite of marketing tools that enables brands to securely…
Supermarkets and technology brands were the big marketing winners in 2016 – thanks to loyalty schemes
A recent UK study into consumer attitudes and their perceptions of marketing campaigns across the…
Subtitling adverts can help increase brand awareness
New research by AdColony, in association with Millward Brown, has found that certain brands can increase awareness…