Consumers want relevance, marketers need content: DMA plans to give each what they want
We know that email is the channel the majority of marketers build their campaign on.…
Topic: Marketing
Webgains to reinvent affiliate marketing with AI in partnership with IBM Watson
International affiliate marketing network Webgains, has partnered with IBM’s artificial intelligence (AI) engine Watson to…
Mobile industry collaborates to tackle messaging fraud as sharp practices threaten to erode consumer trust
A2P messaging is a key growth area for the telemedia industry, but while it continues…
Study reveals app publishers that don’t message users waste 95% of their acquisition spend
New data shows that when marketers don’t message new opt-in app users, they are wasting…
One in four businesses still unprepared for GDPR
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of…
GRABR launches BLINK: a secure mobile content distribution platform for brands
GRABR has launched BLINK, a proprietary suite of marketing tools that enables brands to securely…
Supermarkets and technology brands were the big marketing winners in 2016 – thanks to loyalty schemes
A recent UK study into consumer attitudes and their perceptions of marketing campaigns across the…
Subtitling adverts can help increase brand awareness
New research by AdColony, in association with Millward Brown, has found that certain brands can increase awareness…
S4M enables mobile targeting at the world’s 30 most frequented airports
S4M, a mobile ad tech company is to target more than 30 million airport travellers…
76% of Christmas shoppers act on personalised smartphone offers
Some 76% of consumers are more likely to visit shops that have sent them a…