New direct bidder delivers 20-40% higher publisher revenue in war on ad blockers
Criteo, a performance marketing technology company, has launched Criteo Direct Bidder, header bidding technology that…
Topic: Media
Just 1% of social video goes viral, but help is at hand for publishers
New research today reveals that only 1.2% of social video on Facebook goes viral (i.e.…
Oxygen8 rebrands as Dynamic Mobile Billing as its focus shifts
Oxygen8 has commenced a re-brand exercise to Dynamic Mobile Billing (DMB) to better reflect its changing…
Fast-growing SafeSwiss extends capability and user-reach to offer secure text chat and voice
SafeSwiss, which launched recently on iOS and Android as the world’s most effective and comprehensively…
Tola Mobile launches mobile money with online Digital Magazine Stand
Tola Mobile is collaborating with Touchtechmedia to provide mobile payment processing for Touchtechmedia for their…
Real Madrid and Telefónica seal deal to bring The White Team’s day-to-day activities to 500m subscribers
Real Madrid football club and Telefónica subsidiary Movistar have signed a deal whereby Movistar will…
WEBINAR How to up conversions on mobile REGISTER FREE
We all know that mobile is taking over desktop browsing but, when it comes to…
Mobile devices drive the most viewership for global AVOD services
Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution.…
Social advertising market set for shake up with SmartFocus tool
SmartFocus, a specialist in personalised real-time digital interactions, has launched Smart Social, a tool that…
The dawn of micro payments for online publishers
Mention the word “Paywall” to an online publisher and you will get a stern stare…