Real Madrid and Telefónica seal deal to bring The White Team’s day-to-day activities to 500m subscribers
Real Madrid football club and Telefónica subsidiary Movistar have signed a deal whereby Movistar will…
Topic: Media
WEBINAR How to up conversions on mobile REGISTER FREE
We all know that mobile is taking over desktop browsing but, when it comes to…
Mobile devices drive the most viewership for global AVOD services
Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution.…
Social advertising market set for shake up with SmartFocus tool
SmartFocus, a specialist in personalised real-time digital interactions, has launched Smart Social, a tool that…
The dawn of micro payments for online publishers
Mention the word “Paywall” to an online publisher and you will get a stern stare…
MWC17 UK Media planners turn to mobile video to deliver campaign ROI in 2017
More than half of UK media buyers and planners are now using mobile video in…
MWC17 AOL Platforms and Adsquare announce global mobile data deal
AOL and leading mobile-first data exchange, adsquare, have formed a new partnership to bring adsquare’s…
Study reveals app publishers that don’t message users waste 95% of their acquisition spend
New data shows that when marketers don’t message new opt-in app users, they are wasting…
BBC appoints ex-Sky Grest as director of platform
The BBC has appointed a new director of platform. Matt Grest will join from Sky…
GRABR launches BLINK: a secure mobile content distribution platform for brands
GRABR has launched BLINK, a proprietary suite of marketing tools that enables brands to securely…