Claro Argentina, a leading mobile phone operator and part of the América Móvil group, has teamed up with DOCOMO Digital, one of the leading integrators of digital app stores, to facilitate the purchase of applications and content with direct carrier billing (DCB), within the Samsung Galaxy Store, using a Claro’s pre-paid or post-paid accounts.
Thanks to this integration, Claro offers its subscribers the possibility to purchase digital services (applications, games, etc.) on theSamsung Galaxy Store via their top-up balance (in the case of prepaid users) or via billing on the phone receipt as an additional charge (in the case of postpaid users), quickly and easily. Digital content consumption has increased and Claro is committed to simplifying the associated transactions.
According to a DOCOMO Digital whitepaper on the Latin American digital ecosystem, less than half of Argentines have a bank account1, and thanks to widespread mobile internet access, mobile phones are increasingly being used to make mobile payments, conduct online transactions, and pay bills. In addition, 40% of adults in the country made or received digital payments2. It’s no surprise that Argentina’s e-commerce market will expand by 83 percent between 2018 and 2022, reaching US$19.2 billion.3 Within this, the mobile commerce segment will grow at an annual rate of 26%.
“At Claro, we’re always looking for new ways to combine value propositions through conveniently available digital content and services. This cooperation with DOCOMO Digital and Samsung is critical for this, as these are our first steps into the virtual wallet sector, allowing our users to buy content without a credit card and at a local price”, explains Julio Porras, CEO de Claro Argentina, Uruguay y Paraguay
“DOCOMO Digital is dedicated to making mobile purchases easier for the consumers of our partners, such as Claro. Our platform is designed to allow large app stores, such as The Samsung Galaxy Store, to easily and efficiently integrate with our carrier partners without the need for internal resources. We’re thrilled to see our relationship with América Móvil continue to expand”, said Jonathan Kriegel, CEO of DOCOMO Digital.