Driving Value Added Services & Content|Billing & Engagement In Motion|Minutes, Messages & Traffic That Pays|Engage & Commercialize Connected Consumers|Making Interactive Media Pay|Billing & Alternative Payments That Convert|Mobile Strategies For Merchants & Content Owners|Monetising Premium Content & Services
Nordconnect
Telecom2 Header Banner
Mobile World Congress 2019 - Shanghai
WTM 2019 Early Bird
iGaming Affiliate Conference 18th April 2019
Vene - Holistic Performance Marketing Platform

Cloud gaming could be 25% of 5G data traffic by 2022

0

As mobile operators deploy 5G networks, it’s vital that they prepare for the disruptive impact that cloud gaming could pose.

According to mobile operator executives attending Openwave Mobility’s Mobile Video Industry Council(MOVIC) Livecast, most operators believe that cloud gaming could represent 25% to 50% of 5G data traffic by 2022, based on the rapid progression of cloud gaming services in recent months.

Learn more about MOVIC in our video interview from MWC 19

That was one of the major findings from the online event held yesterday with over 50 operators in attendance including Vodafone, Orange, Deutsche Telekom, Verizon, AT&T and Telefonica. Analysts from Analysys Mason, Strategy Analytics and ABI Research also contributed their own research to the event.

5G networks will support cloud game streaming, enabling consumers to play digital games on their handsets without the need to own or install a copy of the game. These subscription-based services will give consumers access to a high-end gaming experience without requiring additional hardware.

“The recent emergence of cloud gaming platforms including Google Stadia, Apple Arcade, Microsoft xCloud and Snap Games has not escaped the attention of the operator community,” said John Giere, President and CEO of Openwave Mobility. “Over-the-top (OTT) players have ambitious plans to become the ‘Netflix for gaming’, hosting libraries of thousands of instantly accessible games that, ultimately, will consume three to four times the amount of bandwidth on 5G networks, compared to standard definition video traffic. Needless to say this will impact mobile operator data strategies.”

Giere concluded: “While 5G network rollouts are still in their infancy, OTTs are already planning Augmented, Virtual and Mixed Reality services, in addition to cloud gaming. Combined with the expected continued growth of streaming video, these services will rapidly eat into the additional bandwidth provisions of 5G.”

MOVIC was set up as a forum for mobile operator personnel to share data, best practice and strategies with their peers, relating to the growth of mobile video and other emerging forms of mobile traffic. The events have attracted senior technical and business executives from many of the world’s largest mobile operators. The next MOVIC meeting will follow in the Autumn of 2019.

Learn more about MOVIC in our video interview from MWC 19

Share.

About Author

Editor and content creator for Telemedia – for 18 years and counting

Leave A Reply