For the first time digital marketers can leverage Artificial Intelligence (AI) to optimize distribution of ad traffic among multiple offers.
Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times as the second fastest-growing company in Europe, today announced that Voluum Tracker has become the world’s first AI-powered online advertising measurement, management and optimization suite with the addition of the revolutionary Offer Automation technology.
This new technology helps digital and performance marketers and media buying professionals across agencies and brands get the most out of their online ad management efforts thanks to the real-time automatic matching of traffic to the estimated best offers. This results in double-digit ROI gain, in massive time and budget savings to be reinvested back into campaign management operations, and in scalability efficiency thanks to the potentially unlimited volume of offers that can be processed in time.
“Our AI-powered data-driven engine analyses the performance of your online campaigns and automatically calculates and deploys optimal traffic distribution among offers with an accuracy that manual A/B testing cannot achieve, resulting in maximized ROI, earnings per visits and conversion rate,” says Robert Gryn, CEO and Founder of Codewise. “Voluum’s Offer Automation optimizes your campaigns in real time and all the time, eliminating the need for continuously adjusting the traffic flow strategy and enabling unlimited campaigns processing capacity and scalability 24/7.”
“Consistently with our core value, outside-in centricity, we have been listening closely to our customers’ demand for actionable insights and for automated workflows,” said Dr. John Malatesta, Chief Revenue and Marketing Officer at Codewise. “As a result, we are progressively enriching our ad measurement and optimization VoluumTracker platform with AI capabilities. Manually distributing ad traffic across offers without knowing which offer is the best match, results in a waste of budget and time and in lower performance. Offer Automation directly deploys smart data-driven actions that help marketers maximize their business impact.”