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    Cookies cements position in European eSports with SkillPro stake

    Strengthening its position in the eSports market, VAS company Cookies has acquired a minority stake in SkillPro, an Italian company at the forefront of developing services for eSports tournaments and events.

    The SkillPro platform offers an integrated system for tournament management, with support to the players provided directly by a dedicated team. It also offers a white-label version that can be integrated into third-party portals and customized to the needs and branding of the companies that incorporate it into their services.

    The two companies have already been working in partnership and this acquisition represents a renewed and strengthened synergy capable of offering mobile operators increasingly targeted solutions for their target audience with a high degree of player engagement.

    The global esports market was valued at $1.45bn in 2022, with a projected growth to $5.75bn by 2030, at a CAGR of 21.5%. The concept of live game streaming is gaining enormous popularity among the younger population, which has access to the internet. As a result, many companies are increasing their investments in gaming companies to attract a younger audience.

    Additionally, there is a strong demand for a reliable and secure online gaming infrastructure to host various gaming tournaments. These factors are expected to drive the growth of the esports market.

    SkillPro is at the forefront of developing services for players and businesses in the esports events sector. Their mission is to redefine the world of online sports events through an innovative approach, both in terms of software architecture – through the development of a proprietary platform –  and in terms of player service.

    The cloud platform has been designed to meet the needs of players and companies looking to enter the eSports world. SkillPro is an innovative player in the industry, not creating tournaments for an elite niche of pro-players but catering to all gamers, including those who aspire to become professionals or play for fun.

    With a focus on high-level technology, SkillPro is ready to offer cutting-edge solutions that enhance the player experience and create opportunities for companies in the thriving eSports sector.

    “Recently, we have worked hard to create an environment for esports enthusiasts that meets their expectations,” says Cookies CRO Paola Silano. “This partnership will allow us to offer an even more personalized service that meets the expectations of gamers looking for the ideal environment to pursue their passion. At the same time, we can offer our mobile operator partners a quality environment where their customers can play and have fun.”

    Manuel Montini CEO of SkillPro, adds: “We are delighted to have Cookies on board, with which we have already worked in partnership with great results.” Commented. “This deal will strengthen our work to improve our online tournament services for more specific targets such as mobile operators.”

    Cookies specailises in innovative and cutting-edge esports solutions. The company, an expert in the mobile world and telecoms services, says that it is committed to constant research into new technologies and is attentive to esports trends, a rapidly growing sector, intending to create immersive gaming experiences, engage and grow dedicated communities, and educate players in esports. This commitment has also translated into creating quality content involving great champions of Italian gaming, such as Alessandro Del Piero, who led the dedicated series “Split Screen.”

    Hear how Cookies Digital is evolving content in Europe around eSports in this interview with the company founder Valentina Tranquilli at World Telemedia Marbella in October.

    WORLD TELEMEDIA 23 How quality, quantity and localisation drive the content market

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