Cookies Digital, the brand name for Cookies Factory Group and an international player focused on digital entertainment services and performance marketing, has become a MEF (Mobile Ecosystem Forum) member, confirming its active role in the mobile industry.
Established in 2000, the Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.
It has more than 100 members all around the world, including mobile operators, banks, and many global companies in the telecom industries, and its goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.
Thanks to its MEF membership, Cookies Digital will access a global and cross-sector platform for networking, collaboration and advancing industry solutions.
The company, which operates in more than 17 countries worldwide, presented its new esports and video entertainment services late last year. Cookies will now work with MEF members through different initiatives.
This was highlighted by Valentina Tranquilli, COO of the company. She says: “As an active player in the telco market, we aim to contribute to the acceleration and the growth of the mobile ecosystem, sharing our knowledge and experience in the mobile Vas and digital content industry. Our team is ready to participate to MEF initiatives such as meetings, working groups, events, and start to cooperate with industry leaders to address the evolving trends and challenges in the market, to develop properly the business and to enhance customers’ journey.”