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Cookies Digital to bring esport into Mobile World Congress

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Cookies Digital is set to show a full demo of its brand new platform “Play&Play” at Mobile World Congress, showing how users can play, win and discover exclusive webseries like “Split Screen”, hosted by the football legend Alessandro Del Piero.

Year on year, esport revenues have grown significantly and the number of fans is increasing worldwide. In developing the “Play&Play” platform Cookies Digital wants to give to partners and future clients a taste of this new form of entertainment thanks to tournaments designed for new players and challenges, dedicated to casual players, closing the list with exclusives video contents that anyone can watch and be entertained with.

The centrepiece of the “Play&Pay” platform experience will be a webserie hosted by Alessandro Del Piero, one of the most famous footballers in history. He has interviewed 20 leading lights from the international esports scene to combine the power of two worlds: sport and esports.

Experiences, failure, success, tears and great stories told by a living legend will exclusively air in the “Play&Play” platform and will be shown in a world premiere at the Mobile World Congress. During the MWC, exhibition Cookies Digital will show some episodes of the show that is called “Split Screen” and that will make everyone in the esport scene talk about it.

Thanks to new, exclusive videos produced entirely by Cookies, learning the tricks of every game is also available on the “Play&Play” platform, where users can find some esport courses developed by professional players from the MKERS team, who will teach viewers how to play top games such as FIFA, League of Legends, Valorant.

“We are really excited to be in the MWC for the first time with a stand where we will offer a full immersive esports’ experience,” saya Paola Silano, Chief Revenue Officer and Co-Founder of the group. “This is only the first step of a new course at the end of which we want to be recognized by our clients not only as a media digital company, but as a real production studio of original video contents and games. We will be able to provide a 360 degree journey to our customers, starting from the advertising and finishing to the product, offering the best user experience for them. Hope to meet our stakeholders in Barcelona to discover together the present and the future of esport mobile services.”

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