Monday, May 20, 2024

    Cookies launches esport in strategic partnership with Alessandro Del Piero and Palco

    Cookies Factory Group, the mobile content company behind the Cookies Digital brand, is venturing into the esports market with the launch in Q1 of 2022 of a new video entertainment platform developed with Palco and the international footballing legend Alessandro Del Piero.

    The companies are collaborating on a service called Split Screens, which will aim to let gamers tell their stories and highlight the “legends behind the pixels”, says Cookies.

    Talent, determination, training and positive attitude are mandatory skills to gain success in life or in sports. Alessandro Del Piero knows this only too well and managed to win 21 trophies including the Champions League, the Club World Cup with Juventus and a World Cup with Italy.

    Now, Cookies Factory will make him meet people that speak the same winning language: excellences that won world tournaments or built huge audiences but in a virtual world. The eSports champions, players at professional level, will meet the football star during the “Split Screen” 20 episodes, each one dedicated to a different player, caster or entrepreneur of the eSports industry and will tell the story of this movement from scratch, beginning from the LAN parties held in basements to the light’s explosions in big stages.

    Stories of losing, struggling, training, engaging massive audiences and finally winning, narrated by one of the most important sportsmen in the world, Alessandro Del Piero.

    The eSports industry has seen tremendous growth over the years, both in terms of viewership and revenue. By 2023, Newzoo predicts that the annual growth rate will be approximately 10.4%. They also expect that the number of casual viewers will grow to 351 million. And that there will be 295 million eSports enthusiasts, making the total audience 646 million.

    “We are excited about this partnership,” says Valentina Tranquilli, Cookies Digital COO. “Teaming up with Alessandro Del Piero and Palco will enable us to bring fans closer to their eSports stars through exclusive news, games, interviews amongst other surprises. This partnership advocates collaboration as a mean to deliver superior value to our customers. The path taken with Alessandro Del Piero is an enormous reinforcement of the growth process of Cookies Digital, an incentive to continue to focus on always greater goals.”

    Speaking about this partnership, Leone Crescenzi, Palco CEO & Founder adds: “The partnership with Cookies Digital is a great example of how communities can be engaged on a new level. We have helped Cookies Digital to create an innovative show also involving Alessandro Del Piero in the project to maximize the effectiveness of this content.

    Marketing is changing and catching, get and holding the audience’s attention is becoming more and more challenging. Companies that can adapt and innovate their content will stand out and thrive in the media space. Palco is able to leverage a great network of celebrities to gamify the user experience of your brand and create the best content.”

    Alessandro Del Piero comments: “I’m excited about this new collaboration with Cookies Digital and Palco. In ‘Split Screen’ I decided to trade my football expertise for a deep dive in the world of competitive gaming. The brightest stars in the world of esports have joined me for some interesting conversations, full of surprises: they are players, creators, casters, coaches, game developers. We look forward to providing our audience with original, innovative and exciting content.”

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