Sunday, May 19, 2024

    Creating Value From OTT Messaging – MEF at World Telemedia Marbella

    As part of its Mobile Messaging Programme, the Mobile Ecosystem Forum (MEF) will be presenting consumer research findings during World Telemedia Marbella from its global annual study tracking the impact of trust across the ecosystem and will be previewing guidelines developed by the international Working Group that tackle fraud management in A2P Messaging.

    Mobile Ecosystem Forum (MEF) is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We provide our members with a global and cross-sector platform to discuss and advance issues which impact their businesses and develop industry-wide agreements, tools and solutions as well as providing networking and new business opportunities.

    MEF has two dedicated programmes Future of Messaging and Building Trust in Personal Data which tackle issues such as fraud management as well as look at the barriers to growth and greater consumer adoption of mobile content and services Both programmes are multi-stakeholder and benefit from the participation of MNOs, enterprises, aggregators, payment providers, app developers and more.

    MEF would welcome feedback and look forward to meeting companies who want to work with us to help combat fraud in A2P channels as well as engage with our members when it comes to what’s next in future market developments in both messaging and privacy, security & identity.

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