Molotov via its B2B department, Molotov Solutions, and Digital Virgo are joining forces to launch a new streaming service, Molotov Africa. Already available in Ivory Coast, it will be extended to the whole French-speaking and English-speaking Africa during 2021.
The famous streaming service launched in 2016, Molotov now has more than 13 million users in France – a level of growth that permits to expand into African market.
To ensure the success of the project, Molotov’s B2B department and distributor of the application, Molotov Solutions, chose to partner with Digital Virgo for its knowledge of the African market, its experience in launching OTT services internationally, alongside providing the Mobile Payment solution DV Pass and ability to adapt the service locally.
“It was essential for us to deploy Molotov in Africa under the best conditions, says Grégory Samak, Managing Director of Molotov. “This means collaborating with an experienced partner, capable of accompanying us in adapting the product to meet the expectations of the African market. We chose Digital Virgo for its experience and its ability to address all the levers necessary for the success of the project. ”
The deployment strategy incorporates all the essential factors of the African market, including a well-adapted payment method, relevant content and traffic-generating marketing campaigns.
Molotov Solutions offers a Premium Cloud TV platform supported by innovative streaming technology. Digital Virgo, with its team’s local present, brings all its expertise in launching an OTT service in Africa:
- Telecom Payment connection for simple and secure access, a must-have in
- Integration of local content thanks to the signed agreements with the largest African Media Companies: Savannah TV, Africa news, RTS, RTI, Trace Africa, ..
- The creation of a Web App version of the application, mobile oriented, to offer an easy access that corresponds to the technical specificities of the
- Digital marketing campaigns to generate
“This partnership allows us to deploy a very high added value service in the region,” adds Vincent Taradel, Marketing Director of Digital Virgo. “Cloud TV offers growth potential for all the players in the content ecosystem, from Producers to Publishers and Telecom Operators. But the key to success is, without a doubt, adaptation to local specificities. This is where we come in by integrating our payment platform, our ability to integrate local content, adapt technology and launch effective marketing campaigns.”
By adapting Molotov’s application to the African market, Molotov Solutions and Digital Virgo offer users an OTT service, accessible on all terminals, with Premium quality TV content thanks to the numerous partnerships signed with the largest African Media Companies.
But beyond the launch of the Molotov application, it is also for the distribution of Cloud TV platforms that Digital Virgo is supporting Molotov Solutions. A turnkey service that includes a Premium streaming technology dedicated to TV content. An innovative solution, particularly for Telecom Operators that can now quickly benefit from OTT Premium services. A customisable product, simple to deploy and perfectly adapted to the Operators’ marketing offers: white label products, bundles… This is a promising sign for the future of Cloud TV in Africa.